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FOR IMMEDIATE RELEASE OPENCUBE'S MXF TOOLKIT TO BE INTEGRATED IN THE BLUE ORDER DIGITAL ASSET MANAGEMENT SUITE MXFTk® will be used by Blue Order to enhance its Media Asset Management suite with native MXF support. TOULOUSE, France - September 4th, 2008 - OpenCube Technologies, a provider of advanced MXF solutions, announces that it has signed an OEM agreement with Blue Order, a leading German Media Asset Management software firm. Blue Order will implement OpenCube's MXFTk® toolkit to provide MXF support for its full product line. An increasing number of broadcasters are adopting the interoperable MXF file format to meet the challenges of streamlining workflows in the rapidly growing tapeless business. MXF, a powerful exchange file format, is a time saving and cost-effective solution for optimizing workflows, generating both immediate results and long-term benefits. Blue Order was seeking to boost performance and enhance the interoperability of its workflows. After several MXF implementation tests, the company decided to team up with OpenCube to set up a file-based workflow enabling them to wrap and unwrap MXF files with ease and efficiency. Thanks to OpenCube's MXFTk®, Blue Order will benefit from MXF wrapping/unwrapping features, MXF file format functions for the viewing, creating and partial restore of MXF files, whatever their wrapped essences, as well as the tools required for effectively managing metadata. "It became evident that the MXF file format was the solution our customers needed for hassle-free television archiving and content exchange workflows. Only an MXF specialist could provide us with these new capabilities and the means of boosting our file management performance. OpenCube offered us the kind of expertise we were looking for," says Peter Thomas, Blue Order CTO. "We are very pleased to see that the rising demand for MXF that we see in the broadcast industry is being replicated in top Media Asset Management companies as well," says Benoît Février, OpenCube's CEO. "We are enthusiastic at the prospect of working with Blue Order, an acknowledged market leader in solutions of this type." About Blue Order:
Blue Order provides turnkey Workflow and Media Asset Management (MAM) solutions, helping customers improve workflow efficiency, enhance product quality and generate new business opportunities. Media and Entertainment companies, Corporations and Public Institutions use Blue Order's Digital Asset Management product suite to support their entire digital production workflow incorporating live ingest and live logging to retrieval, browsing, editing and cataloguing of any digital audio-visual and multi-format content.
The Blue Order approach to Media Asset Management solution development includes monitoring, proofing and incorporating best-of-breed technologies. The company collaborates with customers to conduct in-depth research projects ahead of market trends and to test proof-of-concept in 'live' production settings. Blue Order maintains close partnerships with some of the world's leading media equipment and information technology suppliers to ensure flexible configuration options and seamless interoperability with legacy systems and 3rd-party tools.
http://www.blue-order.com/ About OpenCube Technologies: OpenCube Technologies has acquired world-class expertise and experience in providing flexible and cost-effective MXF-format solutions, as well as MXF and HDTV-standard media content management services. The company develops HD/SD ingest gateways and innovative advanced technology applications for streamlined workflows and effectively managing media content lifecycles: from capture to digitization, delivery and archive, display and record, convert, re-purpose and re-use. In order to succeed, today's broadcast industry players have to build new systems and software able to efficiently manage workflows and adapt to the rapidly changing digital video environment. OpenCube's know-how has enabled it to develop comprehensive solutions and powerful equipment for managing tape, film and digital file formats to enhance customer productivity and business performance. For more information Press Sandrine THOMAS - Marketing Manager contact@opencubetech.com Head Office OpenCube Technologies SAS Parc Technologique du canal 9, avenue de l'Europe 31520 Ramonville St. Agne Toulouse - FRANCE Tel: +33 [0] 561 285 606 http://www.opencubetech.com/
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